Floryt Floral Innovations develops complete private label concepts in artificial flowers and plants for leading European retailers.
Based in ’s-Hertogenbosch, with a creative atelier in Hoorn, we work with a team of Dutch florists to design contemporary collections tailored to the specific consumer profile of each retail partner.
Our specialized teams in China manage production, quality control, and logistics, ensuring large-scale manufacturing with premium finishing and consistent quality.

Our mission is to make the artificial flower and plant category accessible, relevant, and appealing to the mass market through innovative, design-driven private label solutions.

Are you a retailer interested in creating a unique artificial floral concept for your brand? We’d love to get in touch.